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Reich and MIT Partnership Boosts Coupling Business Success In 2020

In the six months since the partnership between Reich and MIT (Marine & Industrial Transmissions Limited) was formally announced, the commercial and business landscape has changed significantly. Notwithstanding the challenges presented as a result of the COVID-19 pandemic, the combined efforts of both parties have resulted in successful contract wins across several different market sectors.

The new working partnership, established in January 2020, set out to capitalise on Reich’s technical expertise and the international reputation for reliability and performance of their torsionally flexible and torsionally rigid coupling ranges. Combined with the recognition of MIT as an established centre of excellence for driveline systems, this delivers unparalleled customer support throughout system design, supply, commissioning, maintenance, repair, spares and overhaul or replacement.

Despite the cancellation of exhibitions and events planned to reinforce the partnership, enquiry levels and sales have met expectations. Tom Binns, Sales Manager MIT, comments: “While, like most businesses, we have had to re-think our sales and marketing strategy for 2020 as a result of the COVID-19 pandemic, we have started to gain traction within the market place and are working on a number of new coupling projects. We are committed to focusing on our ability to deliver a comprehensive and tailored technical solution into both marine and industrial market sectors, backed by Reich’s quick response on technical queries and their short delivery lead-times.”

Reich UK Ltd General Manager David Proud added, “Our D2C (design to customer) philosophy has been instrumental in strengthening our working partnership with MIT. To date, we have delivered a number of application-specific coupling solutions based upon our TOK and VSK ranges, and we are currently working on several additional opportunities where our technology will deliver robust and reliable driveline solutions for MIT and their customers.”

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